Using AI and Customer Personas for Improved Content Development

I firmly believe in working with Generative AI as a copilot to improve existing processes. Here’s an example of a workflow I have developed using ChatGPT-4, in conjunction with virtual customer personas, to improve existing instructional content development. For the proof of concept, I used an e-book I wrote a while back for teachers on how to use Bloom’s Taxonomy in the digital classroom. It was outdated and needed a review and update, but I had been putting it off due to the time it would take. I decided to use an AI workflow to assist with the update, with an editor (me) sitting at the centre of the process, checking and incorporating relevant suggestions by the AI. I developed four personas of potential customers (obviously, you can do less or more) and then set them to suggest updates based on current technology, identify gaps in the content and provide potential extensions to what I had already written. By initiating a continuous feedback loop with these virtual personas representing the target audience, this AI-driven approach improved content substantially. For example, a 564-word sample passage increased to over 1,700 words.

Though initially designed to refine educational materials, this workflow could be used for marketing content enhancement, for example, with simple modifications to the user personas and input prompts. The integration of Grammarly as a final editing tool assures standardization in grammar and style.

The content development workflow includes the following stages:

  1. Constructing detailed personas that accurately represent your audience.
  2. Initiating an interaction between these personas and the AI to extract tailored content improvements using a killer prompt. It instructs the persona to review the existing content based on the criteria provided.
    •   Repeat this process with each persona.
  3. Applying a human editorial layer to filter AI-generated suggestions (keeping me in the loop).
  4. Employing Grammarly for a final review to guarantee the content standards.

What I hope I have shown in this overview is that the strategic integration of Generative AI into the content revision process presents a significant advancement in improving instructional materials, as demonstrated through the update of an e-book on Bloom’s Taxonomy for the digital classroom. 

By developing and utilizing virtual customer personas, the AI-powered workflow not only optimized the content to meet current technological standards but also expanded its scope and depth, evidenced by a substantial increase in word count and quality. 

The workflow underscores the essential role of human oversight in maintaining the authenticity and accuracy of AI-generated content, while tools like Grammarly ensure the final product meets the highest standards of grammar and style. This approach serves as a template for content creators seeking to efficiently elevate their work to meet the evolving demands of their audience.

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