I firmly believe in working with Generative AI as a copilot to improve existing processes. Here’s an example of a workflow I have developed using ChatGPT-4, in conjunction with virtual customer personas, to improve existing instructional content development. For the proof of concept, I used an e-book I wrote a while back for teachers on how to use Bloom’s Taxonomy in the digital classroom. It was outdated and needed a review and update, but I had been putting it off due to the time it would take. I decided to use an AI workflow to assist with the update, with an editor (me) sitting at the centre of the process, checking and incorporating relevant suggestions by the AI. I developed four personas of potential customers (obviously, you can do less or more) and then set them to suggest updates based on current technology, identify gaps in the content and provide potential extensions to what I had already written. By initiating a continuous feedback loop with these virtual personas representing the target audience, this AI-driven approach improved content substantially. For example, a 564-word sample passage increased to over 1,700 words.
Though initially designed to refine educational materials, this workflow could be used for marketing content enhancement, for example, with simple modifications to the user personas and input prompts. The integration of Grammarly as a final editing tool assures standardization in grammar and style.