Now for a change of pace from my usual articles on this site. Besides managing educational product development at Cambridge, I’m a regular blogger. A few years back, I started an education-focused website with colleagues, providing news and opinion about the South African education scene. It’s been plodding along, growing its user base steadily. But this was before I jumped into learning all I could about Generative AI, which I have used successfully to increase the monthly users by over 100,000.
The internet is bustling, every corner filled with information vying for our attention. Businesses face the daunting task of ensuring their content isn’t just another drop in this vast ocean. But it’s also full of data, which you can use to your advantage. As audiences evolve, so must the strategies to engage them, and simply keeping pace isn’t enough.