If you’ve been using AI tools like ChatGPT or Claude, you’ve probably experienced this frustration: every time you start a new conversation, you have to re-explain who you are, what you need, and the context for your work. It’s like introducing yourself to the same colleague every single day.
This is the fundamental limitation of prompt engineering – and it’s why the field is rapidly evolving toward something more powerful: context engineering.
The Problem with Prompt Engineering Alone
Prompt engineering has been the dominant approach to working with AI: craft the perfect instructions, get better results. But here’s the challenge:
Every conversation starts from zero. You must re-specify your context, preferences, constraints, and requirements with every single prompt.
If you’re a teacher in South Africa working with CAPS curriculum, this might look like:
- “You are a South African teacher”
- “Use CAPS curriculum standards”
- “Create materials for Grade 7”
- “Consider multilingual classrooms”
- “Use South African examples and context”
- “Align with DBE guidelines”
Research shows that 80% of prompt engineering effort goes into re-establishing basic context, not describing the actual task. This is inefficient, inconsistent, and doesn’t scale.
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